Målgruppe: 30+ år (primært familier)
Channel: Street
Case: Månedlige donationer / bidragsydere
Bidragsydere hvervet: Mere end 20.000
Danske Hospitalsklovne og Pepperminds startede et samarbejde med første kampagne i 2013. På blot 10 uger fik Danske Hospitalsklovne 500 nye medlemmer. Kampagnen for Danske Hospitalsklovne har siden været en succes med over 20.000 medlemmer hvervet.
The shortest distance between people is a smile.Victor Borge
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